Before the winner has reached the podium...

Before… Collection | Formula 1 Mental Health Awareness T-Shirt

Before the winner reaches the podium, another life may be lost. Ask the question: You OK Mate? 

The Before… Collection uses the power of sport to shine a light on mental health, reminding us that while we celebrate victories, someone else may be fighting a battle we cannot see. Inspired by the speed, excitement and passion of motorsport, this exclusive design features the striking message: “Before the winner reaches the podium, another life may be lost.”

Alongside the powerful reminder: “Ask the question: You OK Mate?” Because sometimes, the most important conversation happens away from the track. Designed for race weekends, motorsport fans and everyday wear.

More Than a T-Shirt JAMO was created in memory of James “Jamo” Plumridge, with one mission: to encourage conversations that could save lives. Every T-shirt worn helps spread awareness, challenge the stigma surrounding mental health and reminds us that checking in with someone takes only a moment—but it could change everything.

Whether you’re watching from the grandstand, at home with friends or simply out and about, wear this T-shirt with pride and help keep the conversation going. Wear the message. Ask the question. Start the conversation. Help save a life.