JAMO
'Before 90 minutes have been played ... T-Shirt
'Before 90 minutes have been played ... T-Shirt
Before… Collection | Football Mental Health Awareness T-Shirt
Before 90 minutes have been played, another life may be lost. Ask the question: You OK Mate?
The Before… Collection is more than a T-shirt—it’s a conversation starter. Inspired by the beautiful game and created to raise awareness of mental health, this design delivers a powerful reminder that while we’re enjoying 90 minutes of football, someone may be fighting a battle no one else can see.
Featuring the striking message: “Before 90 minutes have been played, another life may be lost. Ask the question: You OK Mate?” this T-shirt encourages every supporter, player, coach and volunteer to look beyond the game and check in with the people around them. One simple question can make a life-changing difference.
Designed for everyday wear, match days and football events. More Than a T-Shirt JAMO was created in memory of James “Jamo” Plumridge, with a mission to encourage open conversations around mental health and remind people that no one should face their struggles alone.
Every T-shirt worn helps spread awareness, challenge stigma and inspire someone to ask one simple question: “You OK Mate?” Together, we can make mental health part of every conversation—not just after the final whistle. Wear the message. Start the conversation. Help save a life.
20% OF PROFITS ARE DONATED EACH YEAR TO JAMES’ CHILDREN, WITH THE REST REINVESTED TO MAKE JAMO’S MESSAGE LOUDER THAN EVER.
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Description
Description
Size Guide
Size Guide
Washing Instructions
Washing Instructions
- Machine wash cold with like colours.
- Do not bleach.
- Do not tumble dry.
- Do not dry clean.
- Do not iron over print.
- Line dry in shade.
IMPORTANT SIZING ADVICE
IMPORTANT SIZING ADVICE
Important Sizing & Returns Update!
Hey everyone! We want to make sure you're absolutely thrilled with your order, so here’s a quick heads-up:
Our products run a bit snug – for a looser, more comfortable fit, we recommend ordering one size up from your usual. For example, if you normally wear a Large, consider going for XL.
Check the size guide! It’s there to help you find the perfect fit.
We do accept returns, but as a small business, returns hit us hard since we can’t recoup costs from our suppliers. Your understanding and careful shopping make a huge difference in supporting our growth.
Thank you so much for being part of our journey! We appreciate every single one of you.
Happy shopping!
Returns
Returns
Items can be returned within 7 days if they are unworn, unwashed, and have tags attached. Refunds, excluding shipping fees, will be processed within 7-14 days, but sale items, gift cards, and custom orders are non-refundable.
